Monday, October 12, 2009

Joe Corre, founder of Agent Provocateur Quits....

Joe Corre, founder of luxury lingerie line Agent Provocateur, has quit his business. After founding the lingerie label – famous for its steamy ad campaigns and that Kate Moss film – 15 years ago with his then-wife Serena Rees, the son of Vivienne Westwood left the business last week to concentrate on his own clothing line. “Corre has a menswear business, Child of the Jago, and he’s very much into music – he just wanted to do some other things,” said Garry Hogarth, chief executive officer of Agent Provocateur. According to WWD, Corre still holds a minority stake in the company, but Sarah Shotton, Agent Provocateur’s head creative designer, will continue to oversee the collections.

In more exciting news, the luxury lingerie label has signed a license with British company BJB to produce a jewellery line, set to launch for Christmas. If that’s not enough, it’s also close to signing a new fragrance license, and is negotiating licenses for bedding, vintage-inspired sunglasses and umbrellas.
Ooh, we’re excited at Agent Provocateur’s proposed offerings.

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